Independent Minds

Communication should be attractive, relevant and bring a clear message. In the end these basic conditions should be met to engage consumers to your brand or product.

Creating Connection

We (re)connect people and businesses through knowledge and insights. We match your vision with consumer relevance.

We are convinced that it is crucial that you take the initiative to meet your consumers and that you do the effort to really understand what drives them. In our view interviews and creative group sessions are the best way to get this done in an inspiring and profound way. We have the competence and the experience to guide you through this journey of mutual understanding.

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Enabling Empathy

We believe that empathy unlocks opportunities and that it should be the leading principle of your marketing strategy.

Our time is characterized by brutal and disruptive changes. As a result, it brings tension and a lot of polarization. We see it as our ambition to bring back the sense of empathy between you and all your stakeholders, and to restore the critical conditions for engaging a relationship that is built on mutual understanding and trust.

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Implementing Insights

We bring insights to life and help you to materialize them.

We go further than revealing smart insights alone, we ‘translate’ them into actionable cases and propositions that enables you to improve your business and that bridges the distance with your consumers. This is what we call business relevance.

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Curiosity is our fuel, commitment our philosophy and expertise our trademark. Our goal is to find the real drivers of change.